3M becomes the exclusive supplier to VANOC to produce, install, maintain and remove building and vehicle wraps in the lead-up to and staging of the 2010 Winter Games. The six-year partnership includes sponsorship rights for the Canadian Olympic teams at the Beijing 2008, Vancouver 2010 and London 2012 Olympic Games.
“With the addition of 3M Canada to our family, we create a partnership with a top Canadian company synonymous with innovation and excellence,” said John Furlong, VANOC CEO. “With their innovative wrapping technology - applied to everything from buildings to ships and to vehicles - 3M will help us find creative ways to inspire the world and ensure Canadians feel ownership of the Games. We welcome 3M’s 2,000 employees to the team!”
Vehicle wraps will include vinyl decals, clings, wraps or films bearing graphic designs. The wrapping program will touch vehicles, such as cars, vans and buses that are controlled and operated by VANOC or its suppliers of services.
The building wraps will include vinyl decals, clings, wraps or films bearing Vancouver 2010’s graphic designs. They will be applied to privately or publicly owned architectural structures in the Greater Vancouver area and the Sea to Sky Highway corridor. Numerous offices and residential buildings will display designs inspired by Vancouver 2010’s brand colours and Canadian winter athletes. Wraps will be seen in downtown Vancouver, near Olympic venues, at the Vancouver International Airport and on vehicular approaches in Vancouver and Whistler.
VANOC’s Official Supporters include Air Canada, the British Columbia Lottery Corporation, Canadian Pacific, the Insurance Corporation of British Columbia, Jet Set Sports, Ricoh Canada Inc., the Royal Canadian Mint, and Teck Cominco Limited. VANOC’s Official Suppliers are 3M, Birks, Dow Canada, EPCOR, Haworth Canada, Nortel, TransCanada, Vincor Canada, Weston Bakeries and Workopolis.
