SportBusiness.com

REAL MADRID AGREE SPONSORSHIP DEAL

Spanish Primera Liga club Real Madrid signed a deal to make Austrian on-line betting firm Bwin its main sponsor.

The Spanish media reported the deal to be worth between €15 million and €20 million.

Madrid’s current sponsor, BenQ Mobile, filed for bankruptcy in January forcing the club to hunt for new backers.

Bwin, which also sponsors Serie A club AC Milan, had reportedly been in negotiations with Barcelona before the club agreed a linkup with Unicef.