Consumer electronics giant LG Electronics agreed a three-year sponsorship deal with English Premier League club Fulham.
Under the agreement, LG Electronics will become Fulham’s shirt sponsor for three years beginning next month.
LG Electronics said the move was in line with its efforts to step up marketing in Britain. The company said its monthly sales exceeded $100 million dollars in the UK last year.
"The multi-year sponsorship agreement will offer us an important opportunity to strengthen our premium marketing in Britain," said Na Young-Bae, an executive for LG's British business.
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