This year, the seven-day race starts in London on September 9and finishes in Glasgow on September 15. Organisers say the event is the most widely attended live sport event in the UK, annually reaching over a million spectators with 70,000 people lining the streets of London last year for the final race day. The race will again be televised on BBC and British Eurosport.
Hugh Roberts, Chief Executive of The Tour of Britain said, “The Leader’s jersey provides a fantastic opportunity for a sponsor to be involved with a sport that is one of the nation’s most popular leisure activities. The sport will enjoy a significantly higher profile following the excitement of the Tour de France starting in London next month. Team GB will also be taking part in The Tour of Britain, which will allow the race audience to see the new generation of cyclists who will be our Olympic medal hopefuls. ”
