brandRapport has worked with E.ON UK for the past six years however this is the first time the agency will have worked for the E.ON Group, which is based in Dusseldorf. As well as managing the Group wide sponsorship strategy process, brandRapport will also help E.ON to develop activation programmes in the run up to and including the 2008 Beijing Games.
Commenting on the appointment, brandRapport Client Services Director, Andy Kenny said, “We are obviously very pleased to be extending our role with the E.ON Group outside of the UK. Both the Strategy and Olympic projects are very exciting and challenging pieces of work and we are looking forward to working with all the markets.”
Reiner Grootenhuis, Vice President, Brand Management at E.ON, commented, “brandRapport has worked with our UK market for six years and we were impressed by both their strategic and Olympic track record. Sponsorship will continue to have a key role for E.ON and with brandRapport’s support we are looking to put a strategy in place for the future.”
