Speaking to the Dubai International Sports Conference 2007, Malcolm Thorpe, Marketing Director, Sports Business, Dubai Sports City, explained, 'Our commercial strategy looks to support one major event in six core sports - football, rugby, cricket, hockey, golf and tennis - that will run every year in Dubai.
He said there would be a particular focus on the importance of developing 'flagship events', supported by a programme of local events and the daily activities at each of the sports academies, creating a year-round calendar of events.
Dubai Sports City will also collaborate on bids for major international sports competitions in cooperation with other sporting bodies.
This will drive the profile of the Dubai Sports City on the sporting stage and demonstrate the strength of its facilities and this positioning will have significant commercial value, particularly since the Group has a framework in place to effectively manage the rights for different events alongside the commercial rights for the whole of the Dubai Sports City development, including the stadia.
