The event is held each year the week before the Australian Open at the Kooyong Lawn Tennis Club in Melbourne. The 2008 tournament takes place January 9-12.
The deal renews an existing agreement. “In 2007 the tournament had its best ever distribution thanks to IEC in Sports with live coverage broadcast to a dozen networks across Asia, Europe and South America. We are pleased to continue working with IEC for a further 2-year period,” said Colin Stubs, Tournament Director.
IEC in Sports CEO Jonas Persson commented, “The AAMI Classic is a very important property for our broadcast partners in the region due to the excellent live timings in Asia. Additionally due to the exceptional player field and its storied history, the event is also widely distributed in Europe and South America despite the big time differences to these regions, which is a great credit to the high quality of this tournament.”
IEC in Sports distributes over 30 Men’s Tennis events per year including several other tournaments in the Asia Pacific including the AIG Open in Tokyo, ATP China Open, ATP Thailand Open, ATP Heineken Open in Auckland and ATP Adelaide.
