SportBusiness.com

NFL’S ‘FIRST AND TEN’ LINE PIONEER JOINS SPORT AND TECHNOLOGY: THE CONFERENCE

Sam McCleery, Executive Vice President of Sales and Marketing for PVI Virtual Media Services, has joined Sport and Technology: The Conference 2007 as a panellist.

McCleery is responsible for many seminal achievements that have revolutionised sports broadcasting over the years, including the introduction of the electronic 'yellow' first down line to CBS Sports (for its coverage of American Football) and many virtual advertising/product placement techniques that have been adopted globally in broadcasting.

McCleery joins a range of experts on the final panel discussion of the day, that will be held at Inmarsat’s headquarters in London on Friday 29 June,
entitled ‘Technology versus Referees’.

Former referee Stuart Cummings, now Match Officials Director of the Rugby Football League, Chris Kelly, Umpires and Match Operations Manager at the England and Wales Cricket Board, Martin Bland, Head of Refereeing Services at ProZone Sports and Dr Mike Caine, Sports Technology Lecturer at Loughborough
University (who has worked with Adidas on line-crossing technology in soccer balls), will debate the subject of whether technology will ever replace human referees.

The panel will also seek to answer questions such as: How has technology been utilised to replace or assist referees to date? Should technology ever be used
to assist refereeing in football/soccer? Do referees welcome technology in their sports? Do fans and athletes generally think third umpires and video
referees are a good thing?

As well as including other panel discussions on ‘Convergence’, ‘Protecting Digital Assets’ and ‘Venues as Television Studios’, Sport and Technology: The Conference 2007 will feature informative keynote presentations that draw together the pertinent themes of the day. Delegates will also enjoy an evening
cocktail party and a charity raffle, both of which have been popular at the event since its inception in 2005.

Other speakers at Sport and Technology: The Conference 2007 include representatives from the following companies and rights owners:

Arsenal Football Club
Arqiva
Avaya
Croke Park Stadium
Entriq
Horrow Sports Ventures
Input Media
NetResult
Racing UK
Philips Lighting
Screen Digest
Setanta Sports
Spectrum Strategy Consultants
SportBusiness International
Sportingo
SportingPulse
Westminster (UK government)
Virgin Media

Register today at www.sportandtechnologyconference.com