IEC’s role will include distribution of the international television rights in certain territories for selected matches, production and transmission services for Spanish broadcasters, world feed production and commentary services.
“Both China and Japan represent markets with enormous football potential and like our city, we all have a real passion for the game” said Javier Munoa, Director of International Business for FC Barcelona.
“With a growing fan base in Asia, after two previous tours and an outstanding line-up of star players, we expect widespread media interest and global television broadcast” said Jonas Persson, CEO of IEC in Sports.
FC Barcelona will play three matches, in Beijing, Tokyo and Hong Kong S.A.R in August 2007:
F.C Barcelona vs. Beijing Guoan, Aug 5th, Beijing
F.C Barcelona vs. Yokohama Marinos, Aug 7th,Yokohama, Japan
F.C Barcelona vs. Mission Hills Invitational X1, Aug 10th, Hong Kong S.A.R
The match in Beijing will mark the 1one-year countdown to the start of the 2008 Beijing Olympic Games.
IEC in Sports also handled the international television distribution of the 2004 and 2005 Barcelona Asia Tours.
