Under the deal, Sport Add will distribute Italian Serie A rights in the region from the 2007-08 season to the 2009-10 season.
Riccardo Silva, president of Media Partners & Silva said, "After having chosen Sport Add for Serbia, Montenegro and Macedonia, we are very pleased to have extended the deal to the rest of the region. Sport Add is one of the most efficient and reliable agencies in the Balkans".
Vuk Mitrovic, CEO of Sport said, "We have selected Italian Serie A because of it's great quality as one of the best European Football Leagues. AC Milan's victory in Champions League is just an other proof of the very high quality of Italian Football."
Under the agreement, brokered by Acid Sport, the Milan Channel programmes will also be distributed in Slovenia, Bosnia, Croatia.
