Hester joins Castrol from T-Mobile where for nearly 10 years he ran the brand sponsorship programme including UEFA EURO 2004TM and FIFA World Cup 2006 sponsorship, as well as endorsement of Robbie Williams.
At Castrol, his role will focus on managing the UEFA partnership; delivering a world class European Championship Finals experience in Austria and Switzerland next summer for Castrol customers; and ensuring the sponsorship provides the maximum return on investment for the business. He will be reporting into BP Lubricants Europe’s Head of Marketing Services, Vijay Solanki.
“I’m delighted to be joining Castrol at such an exciting time,” said Hester. “Castrol has a tremendous heritage in motor sport sponsorship but is obviously new to football, so I hope to use my experience to quickly establish it as a credible brand in the game across Europe.”
Commenting on his appointment, Vijay Solanki said, “Toby’s appointment shows our commitment to getting the most out of our UEFA EURO 2008TM relationship and his experience will be a great asset.
“UEFA EURO 2008TM is a giant step forward in the European business’ objective to implement fewer, bigger and more powerful marketing programmes. We need experts to unlock the real potential of this sponsorship and I believe Toby will be an important signing as we look to become a serious player at UEFA EURO 2008TM.
