Sina.com is the biggest portal on the Chinese market and its partnership with UEFA means that uefa.com now has the widest reach of any football website in the Asian market, UEFA said.
“This is a major step forward in our efforts to bring the passion of European football to football fans around the world,” said Alexandre Fourtoy, CEO of UEFA Media Technologies. “With SINA, we have found a partner that can help us bring our vision of the world's biggest game to the world’s biggest audience."
There are ten language versions of uefa.com with English, French, German, Spanish, Italian, Portuguese, Russian, Japanese and Korean already serving supporters around the world.
The Chinese site can be accessed at http://cn.uefa.com.
UEFA has launched of a Mandarin-language version of uefa.com, produced by UEFA Media Technologies in partnership with sina.com.
