The deal will give the company access to the Qantas Socceroo players, games, branding and merchandise.
Sony also becomes the official consumer electronics supplier to both the FFA and Socceroos.
The agreement between Sony, the FFA and the Socceroos will extend through to the 2010 World Cup in South Africa. In addition, Sony has also struck a relationship with star player Tim Cahill who will feature in upcoming Sony Australia promotional activity.
Carl Rose, Sony Australia’s Managing Director, said: “With the popularity of football in Australia going from strength to strength following the excellent performance of the Socceroos at the World Cup 2006, we’re proud to become an official football partner here in Australia.”
“We have great respect and admiration for the energy, enthusiasm and dedication to the sport in Australia shown by the FFA and all the Socceroos players. We look forward to working with the FFA to drive forward football in Australia and exciting our Sony customers along the way.”
Sony has become an official supplier to Football Federation Australia and its national teams.
