Under the multimillion-dollar agreement Comex becomes Chivas USA's exclusive shirt-front sponsor and Chivas USA's jerseys will be emblazoned with the Comex logo, while Comex's Frazee Paint brand becomes Chivas USA's first ever Presenting Sponsor.
"Chivas USA is proud to have partnered with such an important Mexican company, which not only has a longstanding commitment to supporting professional sports, but also sees value in promoting health and recreation among young people. We are confident that together, Comex Group and Chivas USA will proudly represent Mexico in the United States and beyond," said Chivas USA President and Co-Owner Antonio Cué.
Comex has in recent years sponsored the Mexican First Division's biannual Comex Apertura and Comex Clausura soccer tournaments. Chivas USA is the very first US professional sports team to be sponsored by Comex Group, which, in turn, becomes the first Mexican company to sponsor the jersey front of a Major League Soccer club.
The 2007 season is the first in which Major League Soccer clubs have been allowed to sell advertising space on their shirts after a change in league rules.
