US sports broadcaster ESPN is to leverage its sports content on more platforms as it launched its first free, downloadable video podcasts.
The podcasts will be available daily via the ESPN PodCenter and soon via the iTunes Store (www.itunes.com). The first podcasts will include downloadable versions of the popular ESPN.com shows including SportsCenter Minute and ESPN’s Pardon The Interruption Each podcast is between two and seven minutes.
As with ESPN’s audio podcasts, the video podcasts will be advertising supported.
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