Fox Sports en Español agreed a three-year deal with Nissan giving the car manufacturer exclusive title sponsorship for Fox’s Copa Sudamericana across the US, Latin America and the Caribbean.
The multiplatform integrated sponsorship deal includes tournament naming rights, player of the game features, in-game animated graphics, in-programme brand integration and in-field signage.
The deal was developed as part of a collaboration between Nissan’s US Hispanic media planning agency of record, The Vidal Partnership and OMD.
Nissan has sponsored the tournament since 2003. The Copa runs from August to December.
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