The Indy Racing League extended its deal with Indianapolis-based Just Marketing International (JMI) to consult on all aspects of commercial rights packaging and sales for the IndyCar Series.
The deal covers all aspects of commercial rights for teams, drivers, tracks, events and media. The agreement is a non-exclusive, multi-year consultancy.
The Indy Racing League’s immediate goal is increasing corporate interest in the IndyCar Series and its drivers, teams and tracks. JMI will advise on all business development matters relating to the IndyCar Series sales strategy, packaging, marketplace intelligence and commercial value proposition.
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