Juventus Football Club agreed a three-year sponsorship deal with Fiat Group which will see the New Holland brand appearing on team shirts.
The deal, from July 2007 to June 2010, is thought to be worth E33 million a year, plus performance-related bonuses.
The logo that will appear on Juventus' shirts for at least the 2007-2008 season will be that of "New Holland", the division of Fiat that manufactures agricultural machinery.
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