British Performance Basketball Ltd is a ‘Special Purpose Vehicle’ set up by UK Sport. With Fast Track, it will look to make the sport commercially attractive, stage world class international fixtures and generate grass roots excitement for and participation in basketball.
Simon Tuckey, a director of British Performance Basketball Ltd, said: “The creation of British Performance Basketball Ltd was the first step in promoting our sport in the coming years and we are delighted to partner with Fast Track to assist in this crucial role. The sport of basketball has a huge opportunity to galvanise participants at all levels ahead of 2012 and improve standards across the board and we fully hope that working with Fast Track, we can achieve this.”
Fast Track says it will conduct research into developing the attractiveness of British basketball to commercial partners and the wider public - starting at national team level.
Fast Track has recently become part of Chime Communications plc, the marketing services group chaired by Lord Bell.
