SportBusiness.com

MONROE BECOMES OFFICIAL SUSPENSION PARTNER OF THE FIA WTCC

Eurosport Group, the organiser of the FIA WTCC (World Touring Car Championship) agreed a deal with shock absorber brand Monroe to become ‘’Official Suspension Partner’’ of the FIA WTCC and sponsor on the pan-European channel.

The partnership package includes wide-ranging on-site branding, hospitality as well as the TV presenting of the FIA WTCC on Eurosport TV and worldwide online visibility on Eurosport's and FIA WTCC's websites.

“We believe the WTCC and our partnership package with Eurosport is an excellent communication tool to further reinforce the visibility for both our Monroe brand and our suspension technologies and position Monroe’s image as a dynamic technology leader ’’ said Alex Gelbcke, Vice President Aftermarket Europe.