SportBusiness.com

CAPITALIZE TO PROMOTE FIM CHAMPIONSHIPS

Capitalize has been appointed by the Fédération Internationale de Motocyclisme (FIM) to promote the QMMF Endurance FIM World Championship.

Capitalize will help the FIM in structuring its media relations and PR campaign for the six-race World Championship, including a communications service to publicise the 2007 series and development of the Championship’s official website.

The QMMF Endurance FIM World Championship calendar runs from April to November 2007 and consists of the two famous historic French races the Le Mans 24 Hour and the Bol d’Or at Magny Cours, the Spanish Albacete 6-hour race, the Suzuka 8-hour race in Japan, the German 24 Hour race at Oschersleben and Qatar’s 6-hour race.