According to NFL.com, ‘Titan Sports’ is “the largest, most influential and widely-read sports newspaper in China, and will increase its coverage of the NFL and American football”.
This coverage will include the regular season, playoffs and Super Bowl, and other NFL-related content leading up to the first-ever NFL game in China, planned for the summer of 2009.
Titan Sports newspaper is published three times a week and reaches an audience of more than six million. Titan Media will also feature the NFL in ‘All Sports’, a monthly sports magazine featuring stories and interviews from around the world.
NFL.com said the league is committed to the growth of American football in China and is in the process of opening an office in the country.
A core grass roots youth initiative, Flag Football, is played by more than 5,000 children in Chinese cities, while four Chinese kickers are taking part in NFL Europa.
The NFL has cut a deal to increase awareness of the league in China by making Titan Media the country’s official sports media partner of the NFL.
