The deal followed negotiations between Russia's leading sports marketing agency, Sportima, representing VTB and the IAAF's global Marketing partner Dentsu, the IAAF reported.
Under the deal, VTB has acquired the sponsorship rights to the IAAF World Championships in Athletics to be staged in Osaka 2007, Berlin 2009 and Daegu 2011, as well as to the World Indoor Championships in Valencia 2008 and at a venue to be decided in 2010.
In addition, VTB will now have title sponsorship rights for the IAAF World Athletics Final (in Stuttgart 2007 and 2008) and at a venue to be decided for 2009 and 2011, as well as the next edition of the IAAF World Cup, which will take place in Split in 2010.
VTB, Russia’s second biggest bank, has signed up as an Official IAAF Partner - marking the first ever sponsorship agreement with an international sports federation by a Russian corporation.
