Coca-Cola, which first became a presenting sponsor of the Olympic Torch Relay for the Atlanta 1996 Centennial Olympic Games, will co-present the Beijing 2008 Olympic Torch Relay with Samsung and Lenovo. All three companies are Worldwide Partners of the International Olympic Committee and sponsors of the Beijing 2008 Olympic Games.
Coca-Cola has sponsored the Olympic Games since 1928 and sponsored the Atlanta 1996, Nagano 1998, Salt Lake 2002, Athens 2004 and Torino 2006 Olympic Torch Relays.
From March 2008, the Olympic Flame will go through at least 19 cities across the world. Following its round-the-world tour, the Olympic Torch Relay will travel throughout mainland China before arriving in Beijing.
