SportBusiness.com

KIA BECOMES OFFICIAL SPONSOR OF UEFA EURO 2008™

South Korean carmakers Kia Motors agreed a deal to become an official global sponsor of the 2008 UEFA European Football Championship.

Under the deal, Kia Motors an affiliate of Hyundai, South Korea's largest carmaker, will provide official vehicles to be used during the June 7-29 tournament in Switzerland and Austria.

The carmaker will also act as official sponsor for UEFA's other competitions, including the European U-21 Championships in 2007 and 2009.

"This sponsorship, fittingly signed on this historic day for Kia Motors, will give a big boost to our brand awareness, not only here in Europe but also among the huge audience of football fans throughout the world," said Kia Motors President Chung Eui-sun.

UEFA has already signed up BenQ, Carlsberg, Coca-Cola, JVC, MasterCard, McDonald's, Adidas, Continental Airlines Inc and Castrol as global sponsors.