SportBusiness.com

HYPERACTIVE NETS UEFA CHAMPIONS LEAGUE FINAL

Independent agency, Hyperactive was appointed by mobile phone company Vodafone to organise and execute Vodafone’s hospitality programme around the UEFA Champions League.

Hyperactive will be responsible for the full hospitality programme of events for the 2006-07 final in Athens, including the official Vodafone hospitality area in the UEFA Champions Village at OAKA Olympic Stadium, 23rd May 2007, with the underlying objective being to leverage Vodafone’s sponsorship and provide a world class brand experience.

Lynda Fletcher Emptage, Managing Director of Hyperactive, said, “we have enjoyed working with Vodafone for six years and the UEFA Champions League Final in Athens is set to raise the bar for the corporate hospitality sector. With guest satisfaction a key measurement of success, Ros (Ryder) and her team have been exhaustive in ensuring all eventualities have been catered for. This, coupled with our proven track record for creativity, ensures that this will be one of Hyperactive’s most prolific events to date.”