This innovative approach will now give Nationwide customers unprecedented access to the organisation's sponsorships of the England, Scotland, Northern Ireland and Wales football teams.
Nationwide customers will now be able to enjoy the type of benefit normally reserved exclusively for large corporate companies and brands such as having their names on perimeter advertising boards at major international matches, inclusion within Nationwide football TV adverts and access to 100% of Nationwide's ticket allocation for matches played by the home international sides.
The 'Sponsored by you' campaign has a different approach to traditional sponsorship, instigating customer empowerment. It gives Nationwide customers exclusive access to a wide range of unique sponsorship benefits. As well as being on perimeter boards, in TV adverts and giving access to tickets, individual Nationwide customers will get the chance to see their name appear on match programme adverts, have their child lead out the team for a match, attend team training sessions, meet the players and management and receive exclusive signed merchandise items.
Peter Gandolfi, Head of Brand Strategy at Nationwide, commented: "Our mutual status means we are owned by our customers. It therefore made perfect sense for us to develop our sponsorship programme in a way that totally involves our customers and enables them to share the benefits we receive from our strong association with the national sport."
Jonathan Hill, Group Commercial Director of the FA, has also recognised the power behind the new campaign, commenting: "We welcome this innovative and new approach to the new England sponsorship. This is a bold and imaginative way to build on the success of our long term relationship."
The campaign, which was developed in conjunction with Nationwide's incumbent agency, Leagas Delaney, will launch for the internationals at the end of May and start of June - including England's first match at the new Wembley against Brazil.
