The deal will see the introduction of state-of-the-art Diamond Vision™ LED scoreboards at PGA Tour events. Mitsubishi Electric becomes the Official High-Definition Television of the PGA Tour and Champions Tour, as well as the Official Large Outdoor Video Display Provider of the PGA Tour. Mitsubishi Electric’s Heating, Ventilation and Air Conditioning Division will also become an Official Sponsor of the PGA TOUR.
Mitsubishi Electric is providing 22 Diamond Vision LED scoreboards that will debut at The Players Championship at TPC Sawgrass the week of May 7-13. Following The Players, the boards will be divided into two travelling sets that will leapfrog between PGA Tour tournaments. There will be a phase-in of the boards during the summer with full integration of 11 scoreboards at each PGA TOUR tournament beginning with the first PGA Tour Playoff for the FedExCup event, The Barclays, in August.
As part of the marketing partnership, Mitsubishi Electric is securing branding on PGATOUR.com video players, developing Tour-themed promotions at retail outlets, and providing high definition televisions for the new TPC Sawgrass clubhouse. Mitsubishi Electric also will be advertising on PGATOUR.com and GOLF CHANNEL. Separately, it has entered an agreement with CBS to become the presenting sponsor of PGA TOUR high-definition telecasts for the remainder of 2007.
