Under the partnership ICBC will offer British Columbia residents the opportunity to directly support the Games with one-of-a-kind 2010 Winter Games Licence Plates available for BC motorists to purchase starting next week.
The six-year partnership designates ICBC as an Official Supporter in the “motor vehicle insurance” category of the 2010 Winter Games, including sponsorship rights for the Canadian teams participating at the Beijing 2008, Vancouver 2010 and London 2012 Olympic Games. In addition to the introduction of the 2010 Winter Games licence plates, ICBC will also be the official supplier of motor vehicle insurance for VANOC’s fleet of approximately 4,500 General Motors passenger vehicles.
“ICBC is extremely pleased to support the 2010 Olympic and Paralympic Winter Games and help make these the most successful Winter Games ever,” said ICBC President and CEO, Paul Taylor. “ICBC’s sponsorship provides British Columbians with a number of opportunities to directly support the 2010 Winter Games and promote BC.”
ICBC’s contribution to VANOC will include net proceeds from the sale of 2010 Winter Games licence plates and the provision of auto insurance services. Costs for the insurance services will be funded by ICBC’s Optional Insurance business, which competes with other auto insurers in the BC marketplace. ICBC is the largest provider of Optional auto insurance in BC with $ 1.4 billion in net premiums written and 2.2 million customers.
