SportBusiness.com

THE AFL SIGNS OVERSEAS TV DEAL

The Australian Football League signed a five-year international TV rights deal with Setanta.

The channel will carry three live AFL matches as well as a highlights programme in the US, Canada and the UK. Last year, only one live game a week was broadcast.

AFL chief commercial officer Gillon McLachlan says the league's new international deal will give overseas viewers unprecedented access.

The deal completes the AFL’s TV rights deals. It had previously agreed deals for free-to-air TV, pay-TV, radio, internet and mobile coverage in Australia.