The agency will be responsible for exploiting the sponsorship of Travelex’s existing assets throughout 2007 and also for developing a strategy for the brands’ involvement in sponsorship for 2008 and beyond.
Travelex currently has high profile sponsorships including the Travelex £10 ticket season with The National Theatre, the Australian cricket team (whilst on tour) as well as having personal contracts with Rugby player Jonny Wilkinson, Tennis legend John McEnroe and Australian Cricketers Adam Gilchrist and Brett Lee.
Commenting on the appointment, Paddy Earnshaw, Travelex Head of Group Marketing, said, “2007 is about maximising our portfolio of high profile assets. We will be working with M&C Saatchi Sport & Entertainment to create a series of exciting and innovative campaigns that makes us stand out from the crowd.”
