Dutch media agency Media Republic has teamed up with the Spyker F1 Team to offer the four main exposure points on the team’s car to the highest bidder.
Bidding went live on midnight last Friday – but by first thing this morning, no-one has been tempted to put in a bid. The four sections ranged in starting price from 500,000 to 3m euros.
Bas Verhart, CEO Media Republic, said: “Spyker Formula One is a challenger brand with global potential. We believe there are many people out there who'd like to be involved 'from the beginning' of this long-haul success story. Of course we're expecting some corporate interest, but we also think that this is a unique opportunity for all those eccentrics and philanthropists out there, who want to propose marriage in-style, support their chosen charity or highlight just causes.”
It is believed to be the first time F1 sponsorship has come under the virtual hammer on the hugely popular site.
The auction runs until midnight, April 16. To visit log-on at http://members.ebay.nl/ws/eBayISAPI.dll?ViewUserPage&userid=spykerf1 .
