SportBusiness.com

ISC GOES INTO ORBITZ WITH NEW AGREEMENT

US motorsport promoter and track owner, the International Speedway Corporation (ISC) has extended its sponsorship agreement with Orbitz Worldwide.

The firm, a division of Travelport Ltd, will manage ISC’s corporate travel programme, power a portfolio of ISC-owned website and build a racing microsite on Orbitz.com offering holiday packages including race tickets and travel.

Financial terms of the deal were not disclosed.

Said Steve Barnhart, president and chief financial officer of Orbitz Worldwide: “In addition to our recent sponsorship of the Orbitz 300 at Daytona International Speedway, we're excited to support and manage ISC's travel requirements through this multi-year agreement.

“Additionally, through this strategic alliance, RaceTickets.com and Orbitz.com will better serve the travel and ticketing needs of race fans everywhere through the launch of racing.orbitz.com.”

sportbusiness.com