It extends the brand’s involvement with UEFA; it is already a sponsor of the Champions League.
The news comes as UEFA unveiled the full details of the centralised deal for the UEFA Cup and UEFA Super Cup, which it says brings ‘far broader distribution of matches, better promotion, higher revenues and a prominent group of broadcaster and sponsor partners’.
The brands confirmed as sponsors include Carlsberg as presenting sponsor, Vodafone as technology sponsor, and Toyota, Intersport, Canon and Banco Santander as official sponsors of both club competitions.
UEFA has further developed the UEFA Cup brand with a new design for the final phase focusing on broadcast design elements and the in-stadia look.
UEFA director of marketing and media rights, Philippe Le Floc’h, said: “The UEFA Cup is an outstanding event with some of the best teams and players in the world competing for one of Europe’s most famous trophies. The feedback on the new centralised concept has been encouraging with many stakeholders welcoming UEFA’s vision including the clubs, broadcasters and sponsors.
“What has been encouraging in particular is the commitment of the broadcast and sponsor partners to the promotion of the competition, resulting in a significant increase in the availability of the matches to fans in Europe and across the globe. We look forward to working with our partners to further develop the UEFA Cup in the future.”
TEAM Marketing is the exclusive marketing partner of UEFA for the UEFA Cup and UEFA Super Cup.
