AirAsia is Asia's leading low cost airline and operates 2,500 flights per week to 80 routes to and from Malaysia, Thailand, Indonesia, Brunei, Vietnam, China, Macau, Singapore, Cambodia and the Philippines. The Manchester United partnership includes designation as an official partner of Manchester United and a comprehensive rights package including player appearances, advertising, promotions and tickets/hospitality.
Havas Sports is working with AirAsia to create a range of activities that build understanding and awareness of the brand and drive sales as new routes are opened up. Tony Fernandes, Chief Executive, AirAsia said, "we are delighted to be working with Marcus and his team as we take our sponsorships to the next level to make them work harder outside of Asia. We are investing heavily in this area to build a global airline and Havas Sports will allow us to do this ".
Marcus Wight, Managing Director, Havas Sports UK " Tony's plans for building a global business with sponsorship playing a key role in their overall communication strategy has meant that the last few months have been very exciting. Air Asia have achieved great success with this partnership in Asia and we are looking to expand this programme internationally ".
