SportBusiness.com

CANON EUROPE STRENGTHENS FOOTBALL TIES

Canon Europe signed a number of new football sponsorship agreements with some of the world’s most exciting football properties.

Under the deals it will become:

Official Sponsor of UEFA Cup™ Final matches (from 2006/07 final up to and including the 2008/09 final)

Official Sponsor of the UEFA Super Cup™ match (from 2007 up to and including the August 2008 match)

Official Sponsor of the MTN Africa Cup of Nations Ghana 2008

Canon has a long-standing association with football going back almost 30 years, including several seasons as official supplier of the UEFA Champions League (1995-2000 and 2004-2006), support for the UEFA European Football Championship (1980-1996), the UEFA EURO 2004 tournament (as official sponsor) and consecutive World Cup tournaments (1978-1998).

James Leipnik, Chief of Communication and Corporate Relations, Canon Europe said, “football is a global sport that transcends cultural and national boundaries and we are proud of our long history of association with the game at the highest levels. These new agreements align us with some of the most exciting football played anywhere in the world.”