The Channel will include AC Milan content both in Italian in English, AC Milan daily news and archive video footage as well as other innovative content including feedback and contributions from fans.
YouTube users worldwide will have the ability to comment on Milan Channel clips, rate them, recommend them to friends and post their own video responses to communicate with other viewers.
Commenting on the launch, Riccardo Silva, Milan Channel President, said, "we are delighted to work with YouTube to be the first Italian football club to move into what is clearly one of the fastest growing new media platforms. With 55,000 Italian subscribers and numerous viewers outside Italy, Milan Channel remains actively dedicated to the most popular Italian football club. Through numerous international agreements, the channel is already available in 46 countries across the world. With the new branded channel to be launched on YouTube we will offer our existing fans new exciting AC Milan content and will be able to reach and interact with an entirely new audience.
Commenting on the launch, Laura Masi, AC Milan Vice Commerciale Manager and Marketing Manager, said, "the presence of the AC Milan brand on YouTube testifies the Club's success strategy that aims at strenghtening the realtionship with our fans through the net as well as enriching the distribution of AC Milan's contents abroad."
