According to Urs Eberhard, executive vice president of Schweiz Tourismus this “unique partnership” continues a long BVB tradition of good relations with Switzerland.
Borussia has long been one of the most popular German football clubs in Switzerland. The partnership, initiated by the Sportfive agency, will begin in March 2007 and run to begin with until June 2008. Switzerland will be promoted on the logo walls at the SIGNAL IDUNA PARK and advertised in commercials on fan TV, promotional campaigns during the games and editorial commentaries in the stadium magazine “Borussia aktuell”.
In turn, Borussia Dortmund will hold this year’s summer training camp in Weggis on Lake Lucerne. During the World Cup in 2006, the Brazilian national team enjoyed the hospitality of this town.
