Kempster will provide the strategic planning and project orchestration, manage all hospitality and ticketing as well as provide all logistics and delivery on site across the eight host cities in Austria and Switzerland during June 2008 for Castrol’s largest international sponsorship project.
Integral to Kempster’s service to Castrol is VIPexperience.net, developed by Kempster’s team, specifically for international sponsors, rights holders and event organisers. Using VIPexperience.net, Castrol’s employees, VIP guests and ticket holders will be able to engage with UEFA EURO 2008 in an enhanced and highly unique way as not seen before in any previous football sponsorship programme. Entered via password-protected security, the system will be entirely Castrol branded and provide access to an extensive range of Castrol experiences throughout the build up to and during the final tournament itself.
Vijay Solanki, European Head of Marketing Services, said, “our new relationship with football via UEFA EURO 2008 TM will give Castrol the opportunity to develop business building opportunities in a way that will add value to our business partners: excite and reward our consumers and motivate our people.”
“Expect Castrol to be innovative. Our intention is to bring something completely new to the football experience in a way that adds value and engages fans. We’re delighted that Kempster are a core part of our hospitality team, with their track record for rock solid logistics delivery and quality of VIPexperience.”
Amy Kemp, Director of Kempster and of its subsidiary, VIPexperience, said, “Castrol’s commitment to innovative delivery is refreshing. VIPex will bring a new dynamic, element to the sponsorship, using new technology – and allowing new technology to enhance the delivery honed by Kempster’s team on previous international events such as FIFA World Cup, The Ashes & UEFA EURO 2004TM.
