Under the deal, JetBlue customers will be able to watch Setanta programming including European and international soccer and rugby, provided by DIRECTV, JetBlue’s onboard service.
Roger Hall, CEO of Setanta Sports North America, said, "We are delighted to provide JetBlue customers with access to the excitement and energy of the best international sports events as only Setanta Sports can deliver them -- authentically and in their original format. Having Setanta programming included in JetBlue's DIRECTV line up allows us to reach an expanded audience of sports fans who will recognise the quality programming we bring to them, and to our subscribers, 24 hours a day."
