As part of the deal, Sharp will make “significant” advertising commitments to the MLB TV rights holders Fox, ESPN, Turner and DirecTV, as well as to other MLB-produced programming.
While Sharp has sponsorship agreements with eight MLB teams locally, this is the first time that it is sponsoring a major professional sport on the national level.
Also as part of the deal, Sharp will become the new sponsor of the MLB National League and American League Player of the Month Awards.
Bob Scaglione, senor vice-president and group manager, product and marketing group, Sharp Electronics, said Sharp is expecting to spend in the “hundreds of millions of dollars” over the next three years on various aspects of the sponsorship.
