SportBusiness.com

VIRGIN MEDIA SEEKING PARTNERS FOR SPORTS NEWS CHANNEL

The newly formed UK media company Virgin Media is reportedly looking for partners to run a sports news channel.

Virgin Media, which launched in February after the merger of cable rivals, NTL and Telewest, is looking for partners to provide content and potentially to bid for sports rights in the future.

The move comes after the company lsot the Sky Sports News channel from its cable service over a dispute with BSkyB.