The regatta organisers will now market this great British institution and world-class sporting event as a prime opportunity to alternative sponsors, the intention being to sign new partners in good time for the 2009 regatta.
Cowes Week has grown considerably since Skandia took on the title sponsorship in 1995 and the regatta now attracts over 1,000 boats, 8,500 sailors and around 50,000 visitors over the Week.
Skandia will continue to be a long-term investor in sailing through sponsorship of Skandia Team GBR, the team in training for Beijing 2008 and through other activities such as the Skandia Sail for Gold Olympic grade competition in Weymouth and as personal sponsor to the Star campaign team of Iain Percy and Andrew Simpson.
