The facility, which will serve as the regional hub for its Asia-Pacific channel, is the network's second master control room for the region in order to create optimum broadcasting flexibility between European and Pan-Asian time zones.
The fully digital broadcast infrastructure will link the control room with Eurosport's headquarters in Paris and was built by Hong Kong-based company Ideal Systems.
Arjan Hoekstra, Managing Director, Eurosport Asia-Pacific, said, "our goal is to make our unique combination of live, professional sporting events available to every family in the Asia-Pacific region. We have chosen Hong Kong as our Asia-Pacific headquarters due to its central location and we look forward to bringing as many different sports to as many different people as possible.¨
The channel is transmitted via the Asiasat 3S satellite, which guarantees maximum reception across the entire region.
Eurosport broadcasts more than 300 days of live programming per year in the Asia-Pacific region from sporting events around the world.
In Hong Kong, Eurosport has signed a distribution contract with NOW TV for the local Hong Kong market. The Eurosport Group entered Asia in 2002 with a grant of landing rights in China for Eurosportnews, the Group's twenty-four hour sports news channel. Eurosportnews is available across Asia, while subscription channel Eurosport is available in Australia, Hong Kong, Philippines, Indonesia, and Myanmar.
