Kia Motors Corporation, part of the Hyundai-Kia Automotive Group, is pursuing an active, global policy of investing in football. It is already a top tier FIFA sponsor, with an agreement which includes the 2010 and 2014 FIFA World Cups.
As the official automotive sponsor of Team China, Kia will provide the CFA with the latest vehicles from its model line-up in addition to financial support. The vehicles will be supplied from Kia’s domestic plants and the Dongfeng Yueda Kia factory in China. With the sponsorship agreement, Kia also secures strong, visible presence during the Team China Football events through various onsite advertising opportunities.
Yong-Hwan Kim, Senior Vice President and COO of Kia Motors Corporation, commented, “This sponsorship of Team China further cements Kia’s commitment to football. Our increasing presence in the world’s favourite sport will strengthen the Kia brand among huge audiences and serve as an efficient platform to reach our self-confident, adventurous and young-at-heart target customer base.”
Kia said its decision to support Team China in the run up to the 2008 Olympic Games in Beijing and South Africa in 2010 is an acknowledgement of the importance of
football to Chinese consumers.
Infront has a far-reaching partnership with the CFA which goes beyond the commercial arena. It includes a technical development programme to help build the national team by providing training, coaching and development opportunities of the highest international standard, as well as friendly matches against quality opposition.
