Agency Infront, global marketing partner of the CBA, confirmed Euroleague sides CSKA Moscow and Benetton Treviso will compete in the tournament at the Beijing Grand Hyatt Hotel between October 1-3.
The two organisations had already agreed to work together – brokered by Infront’s Gateway China set-up in Switzerland - in a bid to enhance the development of the sport in China.
Euroleague Basketball CEO Jordi Bertomeu said: “We’re looking forward to making these projects come true, and we know that there is a lot to learn from Chinese basketball. We wish to learn, but also to share experiences that will be beneficial for everyone involved.”
Infront’s president & CEO Philippe Blatter added: “As a result of this partnership both the CBA and Euroleague will offer Chinese fans a tremendously exciting basketball experience of the highest level. The partnership also enables the exchange of experiences and basketball know-how via an extremely broad and extensive platform that further strengthens basketball in China. Among others, and in collaboration with FIBA, this platform includes refereeing programs, training camps both in Europe and in China, coaching clinics as well as marketing and managerial workshops solely developed to enhance critical basketball areas.”
