SportBusiness.com

TORONTO GP SET TO UNVEIL NEW TITLE SPONSOR

Steelback Brewery is today set to be unveiled as the new title of Champ Car’s Grand Prix of Toronto.

A press conference has been called to confirm the expected deal – replacing Molsen’s involvement since its inaugural race 21 years ago.

The deal is expected to run for five years and run into ‘multi-millions’ of dollars.

It will be known as the Steelback Grand Prix.

sportbusiness.com