SportBusiness.com

SETANTA SCORES RUGBY WORLD CUP RIGHTS

Setanta Sports has secured exclusive live rights in the US for this year’s IRB Rugby World Cup.

Said Roger Hall, CEO of Setanta Sports North America: “We are proud to once again bring this highly-anticipated event to international rugby fans across North America, and beyond.

“The World Cup ranks as one of the world's most watched sporting events, behind only the Olympics and FIFA World Cup, and this year's matches are destined to be some of the best in recent history. Thus, it naturally follows that Setanta will bring this event live and in its original format to sports fans who follow rugby, which is now the fastest growing sport in North America.”

In addition, fans in Bermuda, the Caribbean and the Republic of Ireland will also be able to tune in to the World Cup on a non-exclusive basis.

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