Amaechi, who played for the Cleveland Cavaliers, Orlando Magic, Utah Jazz, Houston Rockets, and New York Knicks, revealed in his autobiography he was gay.
Now he has signed a sponsorship deal with The HeadBlade, a razor brand, in a multi-year contract.
HeadBlade CEO Todd Greene said: “John not only represents a few of our target demographics; he's also a worldwide diplomat for the brand and a role model to many people. It’s an honour to have him officially on the HeadBlade team.”
The deal, for an undisclosed sum, is the first major corporate endorsement deal of Amaechi's career.
