The seven-year agreement includes the launch of the MLB Channel as part of DIRECTV’s basic package. DIRECTV will be a minority partner in the MLB Channel, and will work with MLB to develop the network, which will launch in 2009.
Additionally, in keeping with MLB’s desire to provide as much MLB programming to as many baseball fans as possible, MLB and DIRECTV have agreed to include a provision that allows MLB EXTRA INNINGS to be offered to other incumbents – In Demand and DISH Network – at consistent rates and carriage requirements with a deal to be concluded before the baseball season begins.
“With the advent of The MLB Channel, our new agreement with DIRECTV will result in more MLB programming being available to more fans than ever before,” said Major League Baseball President Bob DuPuy. “The deal complements our deals with FOX, Turner and ESPN for network game coverage and furthers MLB’s initiative to continue to enhance fans’ viewing experience and reinvigorate our telecasts with unique and innovative features.”
The MLB Channel will launch in 2009 on DIRECTV, ensuring that the Channel is immediately available as part of DIRECTV’s basic service and will be available to more than 15 million homes.
